Launch Vic

The brand with many possibilities.

LaunchVic is Victoria’s startup agency, leading the development of a globally-connected startup ecosystem.

With the help of startup founders, entrepreneurs and investors, corporates and universities, they help to build a startup ecosystem, and represent all Victorians.

OU Design was approached to update their brand, an outdated look and feel, to a new fresh, energetic, sometimes fun and sometimes corporate brand. The agency has a complex array for incubator programs, funds, grants and education programs, that all required their own individual identities, while still being strongly related to the corporate brand.