Commercial Passenger Vehicles Victoria

Redefining an industry.

The Commercial Passenger Vehicles Victoria is a newly formed entity, formed to ensure a safe, accessible and user focused commercial passenger vehicle industry. We were approached to create a contemporary and flexible brand to encapsulate this new authority.

The brand would need to communicate on a business-to-business level and occasionally directly to the consumer. Commercial Passenger Vehicles Victoria is an entity that regulates an industry, and so requires it’s visual language to be both authoritarian and approachable at the same time.

Collateral designed: Brochures, Posters, Report Templates, Roll-up Banners, Signage for the Customer Service Centre, Social Media Sites, Forms, Annual Report 2018-19, Stationery.